Get Your Business Online, One Task at a Time
Stop struggling with complex website builders or expensive agencies. We focus on the essential tasks your business needs - nothing more, nothing less.

I’ve worn many hats in my technology career - from Systems Engineer to Technical Architect in multiple large Enterprise and SaaS companies. I’m uniquely able to bring enterprise-grade practices to small business web development. When I’m not crafting websites, you’ll find me spending time with family or experimenting with new web technologies and AI to better serve my clients.
After years of watching my favorite small businesses in Charlotte operate without a website, I was shocked at what design agencies charged — and then more shocked at what they charged for. Long contracts. Hosting you couldn’t leave. A monthly bill that bought permission to stay online rather than work that made the phone ring.
I combined my enterprise-level experience with a genuine interest in helping local operators in Charlotte to create Core Web Crafting.
The goal was never to be the cheapest. You can get a website from an AI builder in four minutes for twenty bucks, and it’ll look fine — it just won’t rank in local search, and there’s nobody to call when it breaks. The goal is to be the one that gets you found, tells you plainly what it costs, and hands you the keys the day you ask for them.
Deep experience in web development, cloud infrastructure, and performance optimization. I’m also CIPM and CIPP/E certified, so I’m uniquely focused on Privacy.
Your domain is registered in your name. Your site’s files are yours from the day it launches. The buy-out price is published, and it’s free once your build is paid off — no exit interview, no retention offer.
A website nobody finds is a brochure in a drawer. Every build starts with the question of how people will actually reach you — your Google profile, pages for the towns you serve — not just how the homepage looks. And when you want proof it’s working, that’s measured and reported, not guessed at.
Stop struggling with complex website builders or expensive agencies. We focus on the essential tasks your business needs - nothing more, nothing less.
